Finding People to SellThe basis of affiliate marketing is all about finding people to sell products to. This involves creating awareness of a product and then generating leads. By monitoring, measuring and continually improving your effectiveness and success at generating leads – you really can create both personal and financial rewards in affiliate marketing. In this article, we are going to look at how to create awareness of your product to your target audience.

 

Who is your target audience? In order to generate the right traffic to your website or your sales page, you will first need to understand who your target audience is and what they want. This is to ensure that you are not putting effort into finding ‘tyre kickers’ who just want to take a look at your products, but are not ready to pull out their wallet and make a purchase.

 


First you need to create a mental picture of the type of person who you want to attract for your affiliate marketing efforts. Who are they, what age range and are they male or female? Where are they based? How old are they and what problem to they have that your product will solve? Once you know who it is you are seeking to attract, then you can create online content to address the needs and interest of these potential consumers.

 

Keywords. Think about what keywords you or anybody else would use to find the product or service like the one you are promoting. Over time, you will be able to add more to this list as you get more in the ‘zone’ of your most likely customer.

 

Find your client. Use your keywords to search for your customers online. You might want to try social media sites such as Twitter and Facebook or you can go through to forums or blogs. Read through comments to discover what issues are affecting your prospects. Take time to read and fully understand and ‘listen’ to what they are thinking and conversing about. You can take action later.

 

Allow them to find you. Once you have a clear idea about who your target market are and what they want to know about, then you can start to take action. There are many actions you can take, to get started, you might want to select one of these: article marketing – by writing articles, your actions will work two ways. You will not only be able to build links to your website, you will be able to attract your market by giving them good quality content.

 

Pay-per-click advertising – Google Ads are a method to get to the top of the search engine results directly for the keywords that you want to use. However, you will have to pay for this service.

 


Blog – by creating quality and useful content on a blog – you will be able to search engine optimise your content. This will give it a good chance of appearing in the search engine results. By providing your prospects with informative and engaging material, they could well share your content.

 

Blog commenting – make yourself part of the blog community for your niche by adding comments to the blog posts that are relevant.

 

Social media – use Facebook and Twitter to build new relationships with your target audience, start gently (as you would with any new friendship and don’t promote, but help your new contacts).

 

Measure your success. Use Google Analytics to measure your success. Spend time viewing who is coming to your site and how they are getting there. What referrers are sending traffic your way?

 

 

 

Article Source:

EzineArticles.com – Affiliate Marketing Tips: How to Find People to Sell To


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